01
Revenue growth
Pricing, leasing execution, resident retention, and ancillary income are among the opportunities we evaluate within each property’s revenue strategy.
Multifamily & Build-to-Rent
Where strategy
meets execution.
We acquire, reposition, and operate rental housing
with institutional discipline and an owner’s mindset.
Experience behind
our approach
our approach
40+Years of combined
principal experience
principal experience
7,000+Units across prior roles
Experience at AvalonBay and CGI+, prior to Florent Capital.
The Florent approach
Value is created
in the day-to-day.
Property performance reflects hundreds of interconnected decisions. We bring institutional operating experience and hands-on oversight to each asset, developing strong teams and tailoring execution to the property’s needs. Our expertise spans daily operations, asset management, and capital planning.
Examples of how we create value
02
Operating discipline
Staffing, vendor management, maintenance practices, and expense oversight illustrate how we strengthen execution across the operating budget.
03
Targeted capital
Renovations, amenities, building systems, and technology investments support a business plan tailored to each asset.
Our investment focus
Sound properties.
Disciplined execution.
- Asset type
- Multifamily & Build-to-Rent
- Strategy
- Core-Plus & Value-Add
- Target investment size
- $5M–$50M
- Markets
- Sun Belt & Midwest
Our people
An experienced team.
A direct relationship.
Direct access to the people responsible for your capital. Our principals invest alongside our partners and stay involved throughout the investment lifecycle.
Operations & Asset Management
Michelle Kuper
Co-Founder & Managing Partner
Michelle leads operations and business plan execution. She brings three decades of real estate experience, including 24 years at AvalonBay Communities.
Connect with Michelle LinkedIn
Acquisitions & Asset Management
Raymond Salem
Co-Founder & Managing Partner
Raymond leads investment strategy, acquisitions, and capital partnerships. He brings more than a decade of experience, including his role as Director of Asset Management at CGI+.
Connect with Raymond LinkedInPartner with Florent
Let’s start
a conversation.
Whether you’re exploring a capital partnership or bringing us an investment opportunity, we’d welcome an introduction.